Our Latest White Paper:
Do Emotions Sell? Of Course They Do!
We buy the sizzle, not the bacon.
We buy the promise, not the perfume.
We buy the lifestyle, not the house.
The vast majority of people buy based on emotion, not logic. They decide to buy because “it feels right,” then use logic to justify the decision to themselves. Therefore, the better you are at making an emotional connection between the prospect and whattever you’re selling, the easier you’ll find it to close sales. Download