The MEG Research team regularly publishes industry research on a variety of topics. We make these studies freely available for your use. Feel free to download them and share the information. Take a look below at some of our past studies and click on the links to download them.
And if there is a topic that you would like more information about please do not hesitate to ask. Our team is here to help.
MEG introduces a new research service specifically designed for REALTORS®
The Value of Being a REALTOR®
The “Critical Conversation” to Increase Membership Revenue
Our Latest Study:
Do Emotions Sell? Of Course They Do!
We buy the sizzle, not the bacon.
We buy the promise, not the perfume.
We buy the lifestyle, not the house.
The vast majority of people buy based on emotion, not logic. They decide to buy because “it feels right,” then use logic to justify the decision to themselves. Therefore, the better you are at making an emotional connection between the prospect and whattever you’re selling, the easier you’ll find it to close sales. Download
Escrow Did Not Close On Time Because The Lender Failed To Perform
A 2013 telephone interview survey of 1,000 REALTORS® nationally Download
Mortgage Lending Problems
REALTORS® Who Have Lost a Home Sale Because the Mortgage Lender Backed Out On a Pre-Qualified Home Buyer Download
The Value and Use of Social Media by Small Businesses
A MEG telephone survey of 1,000 business owners or CEO’s nationally with annual sales of at least $500K but not more than $10MM in May 2013.
Most small businesses in America (90%) believe there is at least some value in social media for their organization. Over a third (34%) indicate social media is very valuable to their firm. Nearly a third (30%) of small businesses consider social media as somewhat valuable to their business.
Among small businesses in America the professional-networking service is the clear leader with 32% reporting that it is the social media they use the most. Of greater importance by an over two to one advantage small businesses see LinkedIn as offering the most potential for their business. Small businesses are clearly suspicious of Twitter with only 2% indicating that it offers the most potential for their business.
Facebook and YouTube trail LinkedIn on the basis of offering small businesses the most potential.
REALTORS® have a Code of Ethics and Standards of Practice, real estate agents that are not REALTORS® don’t. But, there are other factors to consider, such as professionalism, education, income, and REALTORS® are accountable for their actions in that complaints about REALTORS® can be filed through their Local Board of REALTORS®– of course that is not the case for real estate agents who are not REALTORS®. REALTORS® Report.
As you read this, millions of people are taking a break to browse Facebook and catch up with friends and family. Meanwhile millions of others are busy communicating on Twitter.
Most are regular users of social media. But how many of us use and trust social media to help their businesses? The MEG Research team posed that question to small business owners around the country. Click on this link to find out what those business owners think of social media.
REALTORS® Response Times-an update. In 2012 we looked at REALTORS® response times and how it affects the home buying and selling experiences. To the surprise of no one, we found that the slower the response times, the less satisfied the customer.
But what surprised us is that despite knowing how important response times are, many REALTORS® still took their time responding.
In 2013 we decided to update our research to see if anything has improved. You can read our latest results here.
“The Misery Index:” Looks at how minority communities are systematically being left behind when it comes to mortgage refinancing and forgiveness programs. Download it here
“The Threat of Strategic Defaults:” There are thousands of homeowners today defaulting on their mortgages as part of a business decision, not because they can not afford it. Strategic defaults threaten not only the housing recovery, it could cost taxpayers hundreds of millions. Download the study here.
“Mortgage Lending Problems:” The housing market recovery has gained momentum but there’s one looming threat that not many people are talking about–problems with lenders. The MEG Research team picked up on the trend and they show you why mortgage lending problems hurt both buyers, sellers and real estate professionals. Download it here.
“Real Estate Top Producers:” What characteristics do real estate top producers share? How have they become successful? The MEG Research team shares the common traits in this report and you can download it here.
“Realtor Response Times:” In 2012 we saw the rise of Gen-Y home buyers. Their influence spread throughout the real estate industry both on the buying and selling sides. Realtor response times were especially impacted. The bottom line–if you’re not responding immediately, you’re losing business. Read the study here.
“Gen-Y HomeBuyers:” Exactly who are Gen-Y buyers? They’re young people deeply connected through social media and they expect immediate responses to everything. You can learn more about Gen-Y homebuyers and their expectations by downloading our study here.
“Type of Help Realtors Want With Social Media:”The biggest trend in the real estate market in the past few years has been the increasing use of the Internet and social media. Buyers and sellers turn to friends and family for recommendations and they Google agents before contacting them. In this study we look at the type of help realtors need to stay on top of the changing landscape.
“The Use of Smart Technology by REALTORS®:” In this companion study to the type of help realtors want with social media we look at “Smart Technology” and how successful real estate professionals are using it in their businesses. You can download it here.
“Cloud Computing:” One of the hot new trends that’s benefited realtors in the past few years is “cloud computing.” In today’s real estate market, if you’re not mobile, you’re in trouble. You can download an explainer on cloud computing and the hot new apps to take advantage of it here.
Look for more original research in 2013, including our yearly homebuyer and home seller studies. And if you’d like to be notified when our latest studies and research reports are released, click here to be added to our e-mail list.