The MEG Research team works with companies and organizations around the world and many times the work we provide for our clients becomes newsworthy. Here are some recent stories featuring MEG Research.
Tampa wants millennial workers; survey will explore how to lure them
By Yvette C. Hammett | Tribune Staff Published: March 28, 2016 Updated: March 29, 2016 at 08:03 AM
Millennials, the competitive, driven generation often characterized as entitled — 80 million in the U.S. alone — are America’s up-and-coming workforce.
Metro areas such as Tampa, working to grow jobs and draw the best and the brightest, are putting this group — born between 1982 and 2001 — under a microscope. The Tampa Hillsborough Economic Development Corp. has commissioned a survey of millennial CEOs and workers in competing markets to ask what would persuade them to relocate here for a job or to move their company to Hillsborough County.
“Instead of just talking about millennials, we need to get them to the table. We need to carefully evaluate the gap in what they want and desire and in what we have here in our market,” said Colleen Chappell, EDC chairwoman.
Tampa wants to lure a Fortune 500 corporate headquarters to the downtown area. It also needs to lure the talent pool of the future to help established companies grow and help fast-growing startups continue to expand, she said.
The survey will be conducted in Atlanta, Charlotte, Dallas, Nashville and then randomly across the country, said Michelle Bauer, spokeswoman for the EDC.
“We’ll see how our market stacks up against competing markets and what we are doing right, then where we see new opportunities” to attract young professionals.
“Talent is always a top consideration for companies considering expanding,” Chappell said. “Millennials are the future of our workforce. There are many of them already in the workforce and want to grow in it. There are nearly as many millennials as there are baby boomers, so it’s important for us to understand them, what motivates them, what inspires them. That can’t be done on assumption.”
In the survey, Barry Quarles of the Market Enhancement Group, Inc. in San Diego will conduct telephone interviews with millennial CEOs in Atlanta, Charlotte, Dallas, Nashville and randomly through the U.S. to determine what would lure them to a new city.
Council Approves Minimum Wage Study For Long Beach – San Diego Firm (MEG) Expected To Be Used By County Group
August 17, 2015 Sean Belk, Staff Writer
With some council members giving an early indication of support, the Long Beach City Council voted unanimously at its meeting on August 11 to move forward with a study on the potential impacts of raising the minimum wage to $15 an hour through a citywide policy.
During the coming weeks, city officials will be working with the Los Angeles Economic Development Corporation (LAEDC), which is being commissioned by the city – at a cost of $65,000 – to carry out the study, to determine the scope of work for the analysis.
In a phone interview with the Business Journal, Christine Cooper, vice president of LAEDC’s Institute of Applied Economics, which recently completed a similar study for the County of Los Angeles, said the organization would be able to produce a report for Long Beach within 60 days.
The move to study a minimum wage hike, which is largely being pushed by union labor groups, comes as a wave of public entities, states and cities across California and the country have recently raised wages.
Chicago increased its minimum wage to $13 an hour by 2019 while San Francisco plans to raise its minimum wage to $15 an hour by 2018. The states of Massachusetts and New York are both considering $15-an-hour minimum wages while the University of California recently announced it plans to raise its minimum wage to $15 an hour by 2017.
In May, the City of Los Angeles passed a law that raises its minimum wage to $15 an hour over a five-year period, reaching $13.35 an hour by July 2018 and $15 an hour by July 2020.
Last month, the Los Angeles County Board of Supervisors increased the minimum wage for unincorporated areas and county employees to $15 an hour. Like Long Beach, Pasadena, Santa Monica and West Hollywood have yet to pass minimum wage hikes but are considering the option.
At the same time, a ballot initiative is moving forward to raise the minimum wage throughout California by $1 an hour annually until it reaches $15 an hour in 2021. The minimum wage mandated by the state is currently $9 an hour and is set to increase to $10 an hour on January 1, 2016.
On a national scale, federal legislators, including Congressmember Alan Lowenthal (D-Long Beach), introduced new legislation called the Pay Workers a Living Wage Act last month that would raise the minimum wage nationwide to $15 an hour.
According to a staff report, city officials have requested that the study be an “inclusive process” that takes into account “business owners, non-profits, workers and education leaders,” adding that the report should include data and survey work about the minimum wage and possible incentives for businesses.
“If a minimum wage increase is to be considered, incentives for businesses and non-profits in the city should also be considered and discussed,” the staff report notes.
Cooper said she couldn’t comment on specifics of the survey conducted for Los Angeles County’s study, adding that LAEDC hired a third-party independent company, San Diego-based Market Enhancement Group (MEG), to conduct the survey work.
The independently conducted survey, subject to a maximum sampling error of plus or minus 3.2 percent, fielded various questions to 1,000 businesses throughout the county, including some businesses in Long Beach. The survey firm sought to collect data on employers’ workforces and receive opinions about the potential impacts of a wage increase, such as whether an employer would have to reduce an employee’s hours or lay off workers.
Survey respondents were selected on a random probability basis, according to the appendix of the study. MEG reports that it achieved a completion rate of 75 percent of all employers contacted. The surveys, conducted by phone during normal business day hours on an appointment basis, were completed during the week of April 13, 2015.
Cooper said LAEDC recommends conducting a similar survey of Long Beach businesses, adding that the study may also take into account how a rise in the minimum wage would impact Long Beach residents and residents from other cities.
Business Journal Publisher George Economides discussed the pending study with MEG’s president and research director, Barry Quarles, who indicated that he expected a survey sample of approximately 600 Long Beach business representatives. He stressed that nothing had been decided since he had yet to meet with the LAEDC.
“The proposed market research would include a stratified, random probability sample with 600 telephone interviews with Long Beach business owners, C-level executives, and similar decision-makers,” Quarles explained in a phone discussion and follow up e-mail. “A survey sample of 600 would yield results with a maximum sampling error of +/-4.1% (at two standard deviations, a 95% confidence level). Subsets of the total sample would have a higher sampling error. The initial proposal calls for three subsets of 200 interviews (yet to be defined) each based on employee size (in Long Beach). Each of the 200 interview subsets would have a maximum sampling error of +/-7.1% (at two standard deviations, a 95% confidence level).”
The L.A. County study Quarles completed for the LAEDC, was based on 1,000 phone interviews, he said, with 500 businesses located within the City of Los Angeles and 500 from the rest the county. He said 51 of those businesses are in Long Beach. He also indicated it was likely that the same 24 questions asked in the county study may be used for the Long Beach survey.
Cooper said it is wise for the Long Beach City Council to first study the potential impacts of raising the minimum wage before going forward with implementing a policy.
“As cities consider these policies, it’s always good to have as much data and informed background as you can before making or implementing a policy which I would say is wise,” Cooper said.
12 years later, Tampa now perceived as business friendly, proactive
To read full article, click here.
ABC Action News – Tampa Bay: November Update
ABC Action News
The Tampa Bay efforts to attract large corporate headquarters is gaining momentum, partly in thanks to Barry Quarles and MEG Research. Click the image to read article and watch the video.
CEO survey: To recruit headquarters, tell companies you want them
To read full article, click here.
Big-name HQs: Tampa Bay Pursues Leap Up Evolutionary Ladder
Robert Trigaux, Times Business Columnist
Tampa Bay Times
“And Barry Quarles, a consultant with Market Enhancement Group in San Diego, has worked with economic developers here for years. Twelve years ago, Quarles surveyed hundreds of CEOs across the country to capture their perceptions of the Tampa Bay business market. Now he is doing it again, polling 50 CEOs based here, 50 CEOs with some kind of regional ties (perhaps a subsidiary operates here) and an additional 250 CEOs with no connections to this area.
CEO attitudes about the Tampa Bay market have changed since 2002. Quarles will share those insights with the headquarters task force later this month. “There’s a lot of good news in there, but also some wakeup calls for us,” Homans says”(President, Tampa Hillsborough Economic Development Corporation).
Tampa Hillsborough EDC puts a Corporate HQ Win in it’s Sights
Massachusetts Association of REALTORS®
Recent Presentation at the Florida REALTORS®
MEG Research Teams With Tampa Bay Partnership
MEG Research recently teamed up with the Tampa Bay Partnership (TBP) and its launch of the Tampa Bay Ambassadors program.
MEG provided comprehensive perception research based on blind interviews with more than 500 “C-level” executives across the country and then presented the results to a packed house in the Tampa Bay region.
TBP will use the research results to help guide the growth of its new ambasassdorship program over the next year.
To read more in the Tampa Bay Business Journal about the Ambassador’s program and MEG Research’s role, click here
Massachusetts Association of REALTORS® Uses MEG Research Data in Postcard
Recent Presentation at the Indiana Association of REALTORS®
MEG Clients Putting Our Research To Use
Email to Barry Quarles from Karen Dumond of the Massachusetts Association of REALTORS®
We are developing an ad campaign to promote membership to non members. Can we cite your statistic about buyers preferring REALTORS® as we’ve written below?
If you were a REALTOR®-member, you’d be preferred by Homebuyers 98% of the time.
According to recent studies, homebuyers prefer REALTOR®-members vs. non-REALTORS® because they have access to professional resources, specialized education, and are networked to one million members nationwide.
Why wouldn’t YOU want to be a REALTOR®-member?
Go to www.jointherealtors.com
Source: independent telephone research conducted by Market Enhancement Group, Inc.
Florida Realtor Magazine, January/February 2014 issue features MEG Research
Recent Presentation at the Tampa Bay Partnership
Getting Close to the Customer:
MEG President Addresses the Florida REALTORS® Annual Statewide Convention
- The annual Florida REALTORS® Convention and Trade Expo “Rocks Your Business World.” The energy was truly electric. More than 2,500 influential REALTORS® from around the Sunshine State attended.
- MEG President and Research Director, Barry Quarles made five formal presentations of the Florida REALTORS® Annual Membership Study to their:
- Executive Committee
- Strategic Planning Committee
- Association Executives’ Council
- Local Board Presidents’ Exchange
- Industry Data and Analysis Forum
Washington REALTORS® 8 part Q&A video series
MEG President Addresses Washington REALTORS® Spring Business Conference
MEG Research President and Research Director Barry Quarles traveled recently to Olympia Washington where he addressed more than 100 of the top REALTORS® in the Northwest at their annual spring conference.
Barry presented the latest communications survey research on the residential housing market in Washington state and then answered questions from the audience.
Additionally, he answered questions about future trends and how those changes will affect the long-term outlook of the real estate market.
We thank Washington REALTOR® CEO Steve Francks and the team at Washington REALTORS® for their hospitality as well as the chance to learn more about the Washington real estate market and the challenges real estate professionals face on a day to day basis.
MEG President and Research Director Barry Quarles traveled to Indianapolis to meet with leaders of the Indiana Association of REALTORS®.
Barry and the IAR team spent two days discussing the latest research findings and what the results mean to Indiana real estate professionals.
In addition to reviewing the research report, the team worked together to develop an action plan to help Indiana REALTORS® and their clients close more transactions.
The presentation was so well received, MEG is going back for a return engagement.
Many thanks to IAR President Karl Berron and his team for their warm reception and hospitality in Indiana.
MEG President and Research Director Barry Quarles recently presented his latest findings to a meeting of the Massachusetts Association of REALTORS®. Some of the results apply to REALTORS® everywhere–more help integrating social media into their businesses and strategies to get buyers off the fence. Other results turned out quite surprising.
The M.A.R. Team published the results in its monthly magazine and you can download and read the results by clicking the links below.
Added Bonus: Barry also contributed an article on the changing demographics of homebuyers and home sellers and how it affects the real estate profession. This is an issue that affects REALTORS® in every area of the country and the MEG Research team has some helpful tips that can help you sell more properties.
MEG President and Research Director Barry Quarles and the MEG team recently traveled to Olympia, Washington where he sat down with the leadership team and Washington REALTORS® CEO, Steve Francks.
While there the MEG team had a chance to discuss current topics of concern to Washington real estate professionals.
Steve and Barry then had the chance to speak on camera on a number of topics. Click on the video below to watch.
Syndicated real estate columnist Tom Kelly writes on real estate topics for Inman News and also hosts a real estate, coast-to-coast syndicated radio program on CBS radio stations.
Recently Tom spent an hour with MEG Research President and Research Director Barry Quarles to discuss the impact of Gen-Y on the housing market and its recovery.
To listen to the podcast, click the link below.
MEG Research in the Field with Kamedis, LTD.
Recently we had the opportunity to participate in a trade show with Kamedis Ltd. an Israeli company specializing in bio-herbal skincare products for stubborn problems. Kamedis has been in business for over 10-years and distributes its products worldwide.
As part of its recent launch in the U.S, company executives attended the AAD (American Academy of Dermatology) to learn more about the local market and how to best adapt to its needs. The exhibition gave Kamedis a chance to meet with leading dermatologists, distributors and key figures in the skin care practice and provided the Kamedis team with valuable information on market trends and needs.
The MEG Research team helped formulate specific questions and conducted in-person interviews at the show to help Kamedis get a better understanding of the American marketplace and what consumers and medical practitioners are looking for in skincare products.
The executive team at Kamedis, Ltd. will take the data we compiled for them and use it to help refine the company marketing plan to better address the needs of its distribution network and customer base.
This is just part of what we do at MEG Research. We work with our clients every day to provide them with specific, accurate and actionable data to help them make strategic business decisions.
If there’s one constant theme we hear at MEG Research it’s the growing importance of social media in all business environments. Day after day, across all professions and job functions our researchers hear people talk about the importance of internet websites like LinkedIn for professionals and Facebook for personal networking.
At MEG Research we work hard to put into practice the same recommendations we give to our clients. That’s why we’re proud to have been chosen as one of the top 5% of profiles on LinkedIn. The value of a social media presence will only become more important in the years ahead and we’re doing our best to stay on top of the constantly changing landscape so that we can share them with you.